Thursday 18 January 2018

Creative Presence: Brief

Part 1 - Blog
Collect, categorise and reflect on a body of investigative research, creative references and respones to set taks in the form of your PPP blog. you should make regular posts to your blog that demonstrate an increasingly individual/independent exploration of graphic deisgn, the broader creative indistries and general visual culture. You shouls use this brief as a starting point for the development of anincrasingly informed understadning of the nature of contemporary graphic design proactices and their role in our local, national and international culture. 
  • what you have learned
  • how you have developed
  • creative ambitions
  • complete study tasks and use them as starting points for you independent research activities
Part 2 - Creative Report
Building on your familiarisation with the creative industries and prompted by the need for even more engagement with professional contacts, you are required to seek out an industry practitioner or practice who you will base a report on. 

The completed report should utilise your skills as both a creative and a researcher and make use of material drawn from at least one personal interview with an appropriate spokesperson to then culminate in an insightful overview of a contemporary industry figure its organisation. Your interview can be carried out in person or via phone, skype or email. Supporting sessions will offer guidance regarding the approaching and interviewing of subjects. 

  • digital ISSUU publication
  • communicate your interview subject's route into the industry and identify where 
  • 500-word creative report

Brief Interpretation
This would be a good opportunity to look at a particular type of designer or working method. I am really interested in travelling as much as possible so this could be a good opportunity to contact some nomadic freelancing designers. I would concentrate on finding out how they got into it, get regular work, make money and also how long they spend in each location. 

Reading list

  • Airey, D. (2012). Work for Money, Design for Love. Indianapolis:New Riders.
  • Arden, P. (2003). It's Not How Good Your Are, It's How Good You Want to Be. London: Phaidon.
  • Kleon, A. (2014). Show Your Work. New York: Algonquin.
  • Sagmeister, S. (2013). Things I Have Learned in My Life So Far. New York: Abrams.
  • Ward, C. (2013). Popular Lies About Graphic Design. Barcelona: Actar.

Freelancing + getting paid

- shouldn't do work for free
- if it's a friend what will they do for you?
- get all of the information before so that you do not need to keep going back and forth
- try and work with just one selected person from the company as everyone has different ideas
- your time is worth money
- make sure they credit you as a designer
- always ask for the budget before so that you don't spend too much time on something that isn't going to give you a lot back
- always negotiate
- write out an estimate for the job 
- 50% up front with a purchase order required
- copyright will be released on FULL and final payment

What is Copyright?

Copyright
You do not need to register your work. No one, company, studio or agency can claim the work as their own unless they have a signed copyright assignation document from the creator, prior to printing, duplicating or publishing the work, and that includes the internet. 
Your work is under protection as soon as you have created it. 
Never breach another's copyright, it can cost you a lot of money and damage your reputation.
You do not need the copyright symbol on all of your work, it is under protection as soon as you have created it if you have a recorded instance of creating it such as a blog, a dated file, an email etc.

Limitations
You are not covered by personal copyright - facts, conceptual ideas not expressed in a tangible form, public domain as mentioned, expired item as also mentioned.

Public Domain
Artworks fall out of copyright and enter the public domain in the UK 70 years after the death of the artist.

  • sound recordings, films, broadcasts and cable programme are protected for 50 years from the date of making 
  • copyright in the typographical arrangements of a published edition lasts for 25 years from the end of the year in which the edition was first published


Reproduction rights
  • You own both the copyright and the rights to reproduce your work
  • no sub-licensing of your work without permission and fee. Retention of all original works
Licensing 
You can limit the license you allow to that of single-use, meaning that they can use it for a single time, as opposed to using it on printed material, website etc. This means you can license and gain a fee for each use.
They do not automatically own it once they have paid for the design unless you have it assigned in writing to them.

When you get a brief ...
  • acknowledge the receipt of the brief add some simple terms and conditions that will assure payment
  • keep it simple as some clients are put off by 'legalese' and official looking contracts