Self Branding - Video Research

Video 1: 
Do what you like, like what you do
Bert Jacobs

-Focusing on whats good with out lives will help fix whats wrong with our lives
-Focus on the opportunity, not the obstacles
-Our view of the world makes us happy
-Lessons learned from his personal experience make him focus on making his work fulfilling and to make others happy

"your life is a road trip"


Video 2:
Building a personal brand
Jacob Cass

1. DEFINE your brand
2. CREATE your website/blogs
3. UTILISE your networks

1. Know your goals, audience, USP and visual identity. You need to decide who you want to work for or what you want to produce so that you can target your branding and the way in which you work towards this.
2. The website should include a homepage, portfolio, about you, testimonials and links to your blog.
3. Creating a tribe of followers is important as you need to have people who want to listen to your opinions and see your work. The relationships with others should be established to ensure more chance of your work being shared and becoming known.