HAWRAF - Competitors

I thought this was really interesting when thinking about myself as a designer pitching for a project. The process of analysing the competition will allow for me to see what others can offer and how I can then improve on these aspects myself.

Customer Value Proposition:

To [target group and need] our [HAWRAF] can/will [provide service/benefits] that will [point-of-Difference].

Competitive Performance

Key Competitive Variables	Your Capabilities

How do you strengthen your capabilities?

Category	Variables	US	THEM
Business critera	years of existence, location, the speed of expansion, capital, competent/# of staff, revenue, and investment policy
Products/Services	benefits, features, quality, performance, durability, work without defects, warranty…
Marketing	reputation, image, prominence, brand value…
Innovation	innovation strategy, the degree of innovation, number of innovation projects, and speed of innovation
Sales	sales team, sales funnel sales channels, materials
Social media presence

Questions

What does the sales process look like?
What channels are they selling through?
Do they have multiple locations and how does this give them an advantage?
Are they expanding? Scaling down?
Do they have partner reselling programs?
What are their customers' reasons for not buying?
For ending their relationship with the company?
What are their revenues each year? What about total sales volume?
Do they regularly discount their products or services?
How involved is a salesperson in the process?