Andrew Herzog
Carly Ayres
Nicky Tesla
Pedro Sanches
HAWRAF is a design & technology studio that engages audiences in new and interesting ways. The studio is a full-service and media agnostic, covering brand development, full-stack development, and marketing execution.
- sound-reactive identity systems for orchestras
- selfie posters for dental startups
Interactive communications for consumer brands that help them engage and have more meaningful, authentic conversations with their audiences.
What we believe:
1. Anything can be interactive
2. People want authentic, meaningful interactions
LINKS TO TALKS
- Carly speaking at Awwwards in New York (November 2018).
- Andrew speaking at ONE&ALL in Montréal (November 2017).
- Carly speaking at nordic.design in Stockholm (September 2017).
Rules/Idealisms
- Concept.
- Never make work that is only aesthetically based.
- Always be able to explain the decisions in the work we create.
- Never do work that hides a lie.
- Only work with people we believe in.
- Make work that tells the truth.
- Don't ever do something because that’s the way it’s been done before.
- Do not pander to bureaucracy.
- Always tell the truth.
- Remember there’s a world out there.
- Seek alternate perspectives
- Seek uncomfortability
- Ask forgiveness not permission.
- Say something.
- Try to do better
- Break stereotypes
- Surprise always
- Shift the culture
- Be enthusiastic about the work we’re doing or don’t do it.
- Negativity is easy. Don’t be trolls.
- Start by making. Solve by making.
- Make to figure out.
- Ask why a lot all the time
- Always learn
- Don’t be an asshole.
- Play hockey
- Be medium agnostic
- Never sell something we wouldn’t use
- “Thwart institutional cowardice” - Werner Herzog
- Practice self awareness
- Dismantle the studio model and kind of put it back together
- How the fuck?
- For not with
- Make money
- Break rules
Figuring out values ...
CLOSING DOWN ...
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