1.2.2019
Press opportunities can be separated into 3 segments
PRINT
ONLINE
SOCIAL
Challenge - to get some kind of press coverage this academic year
Tag on insta
Comment on other design photos - google how to make popular comments on famous posts. Look at tactics
Tips and tricks
- research is key, identify what a publisher wants so they are more likely to submit something
- Read submission guidelines or they won’t even open it if it’s in the wrong format
- Work on one extended practice project that is really well curated and can be easily shared online with interest conceptually and visually
- Look at your outcomes and make a coherent series
Use research to aesthetically and conceptually guide what you decide to make
Post at 11:45 am on insta ready for people having lunch
Look at other design features and how they write about the work. Take good sentences and adapt them.
Case studies
Michael William Lester - character building
http://michaelwilliamlester.com/characterbuilding
https://www.instagram.com/michaelwilliamlester/
http://michaelwilliamlester.com/
Michael utilised his 12month travelling to work as a personal promotion of his work style for when he returned and needed to start looking for work. He has press coverage towards the end of his trip which allowed him to self promote ready to get work when he returned.
Jihee Lee - should I leave or should I stay?
leaveorstay.info
Wage discrimination, male-oriented organisational culture, career discontinuity, and horrible working environment.
What does it mean to be a woman in Korea today? Furthermore, What does it mean to be a Korean female designer/illustrator? Why do Korean women leave Korea or stay put in Korea? And here, countless Korean women are at a crossroads.
I interviewed seven female designers and illustrators working overseas for the »Should I Leave or Should I Stay?« project. Korean women in different cities around the world share their challenges and experiences through the interview. And we face an uncomfortable reality in South Korea and abroad that still exists for women.
This project introduces stories of Korean women working abroad. Hopefully, this will increase the visibility of Korean female visual artists and positively change the position of Korean women in design and illustrator industry overseas. And I hope the website will be a platform that provides useful basic information and know-how for Korean women preparing to work abroad. Furthermore, an opportunity to mutually support and inspire each other.
What does it mean to be a woman in Korea today? Furthermore, What does it mean to be a Korean female designer/illustrator? Why do Korean women leave Korea or stay put in Korea? And here, countless Korean women are at a crossroads.
I interviewed seven female designers and illustrators working overseas for the »Should I Leave or Should I Stay?« project. Korean women in different cities around the world share their challenges and experiences through the interview. And we face an uncomfortable reality in South Korea and abroad that still exists for women.
This project introduces stories of Korean women working abroad. Hopefully, this will increase the visibility of Korean female visual artists and positively change the position of Korean women in design and illustrator industry overseas. And I hope the website will be a platform that provides useful basic information and know-how for Korean women preparing to work abroad. Furthermore, an opportunity to mutually support and inspire each other.
- this is an example of how a research lead brief could be formed
- the website is coded to be in both English and Korean, showing consideration into the target audience of the project well
- it is a really good way of publishing one project on its own platform and for it to get noticed
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