Sunday, 20 May 2018

Collaboration: MMBG

Modern Muslim British Girl (MMBG)

As part of my design practice I enjoy collaboration as it allows me to work with new creatives and content I approached Kristina originally to work on a Bali project with her and then from then on we have continued the work as a collaborative on a number of other projects. 

Modern Muslim British Girl is the representation of Muslim women and the stereotypical image of the ‘Modern British Muslim girl’ and their daily lives. The project aims to help Muslim women get their voices out there and gives them a chance to tell their story, rather than it being told for them. We have decided to approach this project with the aim of having a zine as the final outcome because the girls are of a trendy age so this could be shown but also it is an issue that is fairly unheard of so a zine can be distributed much quicker. 

I have enjoyed the process of collaboration because it has allowed me to think in depth about a new topic that I have not before considered. It has been interesting learning about the girls involved in the project and it is now something that I have become interested in raising awareness for. I enjoyed working with photographer Kristina as it allowed for both of our skills to be put together and develop something that maybe alone might not have been possible. I have learnt though that two creative minds can often have slightly different opinions when it comes to concepts and the reasoning behind the design choices. Overall the collaboration was successful and this was due to our friendship that we built and strong use of communication. We relied on a google drive to upload everything we considered individually so that consistency could be maintained and to ensure that we were both thinking along the same lines. 

This is the design process in short:

The design idea was originally designed in black and white so that the layouts and visual style could be developed. The colour palette was then developed with the intention of creating something that was vibrant, on trend and held no link to potential race representation. The colour combination of black and white was avoided so that conceptually the zine spoke as a publication that was trying to promote the Modern Muslim British Girl integrated within the Western society.

Inspiration for the development of the colour palette to use in the zine:






The profiles of each girl was designed in a consistent way and then the content to follow was made personal to each of them. 

The images show the development with the front cover design and also the way in which the quotes were added within the zine. The repetitive wording was a design feature that Kristina and I became fond of, so wanted to incorporate it in other ares within the zine. This was achieved by having a quote in each section that was talking about one very important topic in relation to the whole concept. That one word from the quote was singled out and made an obvious focus. 











The physical copies are currently being printed, but this is the final design:
FRONT COVER

MAIN BODY





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