For this group day brief we looked at the movie set that would be used for an American Motel in a comedy movie where they need to stay the night on the highway. The research looked at the branding and overall visual identity of existing motels and then we adapted it to make our own idea. The video for this project was also created as a bit of an advert to show just how 'bad' the motel was as they are never luxury when used in movies. We tried to approach this in a comedic way which was successful when we pitched the idea.
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