- brand essence is more complex than just the logo and the colour scheme
- the goals and objectives of the individuals, providing a service?
- what do you want to give clients?
- what personality do you want to be seen to have?
- consistency is key in personal branding
- blog posts allow your voice to be unique and you need to keep it consistent
- Don't just write about things, write about your thoughts on the things.
- your voice will become more unique with more and more blog posts your interests will change and develop over time
- tell people about your self in the best possible way
- use social media, blogging or personal contact such as a letter of visiting in person
- try to be passionate about the blog posts and don't see them as a chore
- if there is consistency, your identity as a creative will evolve naturally
Aaron Draplin - Advice for a young Graphic Designer
- don't be afraid to show things that you did just for fun
- only show the best things from class but also show personal projects
- personal projects show more about your story as a person and your potential
- if you love what you do, you should share it with people
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