Oslo is Leeds based branding and design agency that believes in the power of story telling.
1. DESIGN - for print and web
2. CONTENT - creation for use on the websites we build & marketing
3. STRATEGY - crafting an approach and tone of voice that speaks to your customers
The job title 'colour technologist' is not something i had heard of before, but the job role was interesting and as I did psychology at A-Level it is something that I could start to apply to my own design work.
Interesting things that I learned:
- we see in RGB, we only have red, green and blue cones in our eyes
- humans can only see black and white in their peripheral vision
- colour libraries that are used are NCS, munsell and pantone
- colour burn/ illusion show that we see colours that aren't actually printed
- D65 lighting is a lighting that mimics every day lighting and allows you to choose the best colour for the product
4 colour intent settings on adobe photoshop
-perceptual
-saturation
-relative colourimetric
-absolute colourimetric
Setting up an agency is STRESSFUL AND DIFFICULT because it is hard to keep an eye on the money and also people have strong opinions on the fact that you have just left uni. Eleanor recommended that an internship or two is helpful to build up understanding of how an agency works and to build up a portfolio.
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