Hey is a graphic design studio based in Barcelona, Spain. It specialises in editorial design, brand identity and illustration. The work is heavily influenced by geometry, colour and direct typography. The studio was founded in 2007 with the idea of transforming ideas into communicative graphics.
The Agenda CCCB 2013
This project was to design the bi-monthly programme of events fro the Barcelona Contemporary Art Centre. The concept came out if seeing the museum as a receptacle for contemporary ideas. The square cover was chosen as it is representing the CCCB building from above and the individual designs for each issue were based on the themes within that particular programme, keeping it modern with the aim that it is to last for 5 years without losing appeal.
EveryHey
This started as a personal project on Instagram in early 2014, posting a new illustration/character design everyday. The aim was to portray the characters in a colourful, compact and geometric style. The studio decided to hold an exhibition of the works to celebrate the work that had gone into the personal project. The talk to our group emphasised the fact that social media may not be the same in 4/5 years, so having physical models and prints of work is very important. 3D figures of the illustrations were created and a book of each design was published.
Arrels Barcelona
The word 'Arrel' means roots in English. It is a Barcelona based footwear brand making shoes for the urban market. Hey had to create the identity for the company, finding the right balance between their urban look and their rural roots and between being handmade and mass produced. The duality is reflected in the two colours of the identity and in the pattern created for the boxes and the shoes. The design of the patterns shows the idea that if you were to rip up all the layers of concrete which cover the urban landscape underneath you would find the original, natural surface of the earth.
ArtFad 2014
The project was to design the graphic identity for ArtFad, contemporary art and craft awards. The idea was to represent a geometrical A in outline as a layout and then add colour, patterns and materials. The only machine process was the printing of the text and lines. Patterns were applied manually one by one, which lead to the production of 500 unique invitations.
OFFF Map
OFFF is a community of creative people who participate and get inspired in a three day long event. Hey Studio were commissioned to illustrate a map of the stars showing the artists who have been involved with the OFF Festival. The infographic is part of an art book celebrating the 15th edition of Barcelona's OFFF festival. The constellations are made up of stars named after the artists, guiding people through the infinite space of creativity.
General advice:
- uni is about learning and discovering, you will specialise later
- work in studios as intern or designer before setting up own
- always get paid, even if not a lot
- your skills should be valued
- learning is the main priority
- turn down some jobs and be realistic so you don't get a bad name for yourself
- if the company grows too much the style may be lost as not everything can be controlled
- contacts are important for the creation of opportunities
- it is a positive thing to try and surround yourself with art, design and creative companies
- always do personal projects because deadlines do not allow for as much exploration as you are capable of doing
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