6A2
6D2
As a social conscience project the main aim was to visually communicate and digitally brand the science based solutions that have been found to improve the quality of life for Indian farmers. The branding design hints at the target country of India through the use of colour and typography ensuring that there is cultural relevance and that it is something the target audience will be able to engage with.
The infographic design is consistent with the overall branding and simplifies the very complicated scientific research into the innovative technologies that the farmers can then use as a resource to enhance their farming and improve their livelihoods in the long-run. The designs effectively use icons to help narrate the improvements within the process as a way of ensuring that cross culturally there is no misunderstanding as a result of poor translation.
The collaboration worked well as I was not sure on the branding theory and advertising strategies that Misha had knowledge on, it was then really good to collaborate on ideas that I could design and visually communicate. The finding from the food innovation company driving the project was interesting to me as it is not a field I have ever been a part of, but designing for social change has given my design outputs a sense of purpose knowing that they will help the farmers to improve their livelihoods.
Commercial graphic design is not something that I want to focus on, but it was really interesting to work with a scientific company looking at innovative technology and be able to help them visualise their research in a way that they were not able to do themselves. As an on-going project with the company there is plenty room for development as more and more content is needed in the future as a larger body of research is collated.
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